Diagnose the Decision
Before It Forms
As seen in
YES YES YES is a practical persuasion framework for leaders navigating high stakes decisions where alignment determines outcome.
If you are responsible for revenue, reputation or strategic direction, this two minute diagnostic shows where belief shifts, where resistance forms and how you instinctively enter critical conversations.
Featured in national media and backed by more than 20 years leading commercial strategy across sport, media and entertainment.
As seen in
The Problem
You have felt it.
You explain your thinking clearly. The meeting continues. The decision drifts. Or someone speaks briefly and the room aligns.
Influence rarely fails because of intelligence. It fails because the decision formed before you recognised it. In environments shaped by overload and sceptical stakeholders, timing and emotional alignment determine outcomes.
If you cannot see when belief shifts, you cannot shape it in time.
What You Will Discover
You receive your result instantly with a clear explanation of how your behaviour interacts with the emotional stage of a decision.
No personality typing.
No vague communication labels.
A practical lens on how belief forms and how to influence it.
2. Where you unintentionally lose alignment
3. How you instinctively enter high stakes decisions
4. Why certain negotiations accelerate while others stall
About Jeff Purser
Jeff Purser is a communications strategist and commercial director with more than two decades of experience across sport, media and entertainment.
His career includes senior roles connected to the Olympic Games, the South Sydney Rabbitohs and Optus Television. He has produced feature films including Fat Pizza and Cedar Boys and advised senior executives within major media organisations.
Across vastly different environments, one pattern repeated.
A pause. A shift in attention.
A subtle alignment that changed the outcome.
YES YES YES distils those observations into a practical persuasion framework for modern leadership environments.
The Framework
TAKE THE 3 MINUTE DIAGNOSTICPersuasion and seduction follow the same rhythm.
Every meaningful decision moves through three stages.
Charge
First, attention is activated.
Connection
Then alignment is formed.
Commitment
Finally, commitment becomes inevitable.
YES YES YES maps this sequence through
two connected ideas:
The Five Heartbeats
The Five Heartbeats reveal the rhythm persuasion moves through attention to commitment
Pulse
Presence holds attention.
Build
Tension drives momentum.
Pause
Space increases value.
Flow
Alignment moves people.
Sustain
Memory builds loyalty.
The Ten Masks of Persuasion
The Ten Masks reveal the persuasive energies behind influence, trust, and attraction.
Influence succeeds when behaviour matches the
emotional stage of the decision.
When the mask matches the heartbeat, alignment strengthens.
When it does not, resistance rises.
Who This Is For
If you operate in rooms where alignment determines results, this framework was built for you.
1. Leaders responsible for outcomes.
2. Founders negotiating growth.
3. Executives aligning divided teams.
4. Agency leaders pitching high value retainers.
5. Decision makers navigating financial or reputational consequence.
Go Deeper
TAKE THE 3 MINUTE DIAGNOSTICRead the opening chapter and explore the full framework.
Buy direct and receive the exclusive Mask Method Starter Guide
Private Decision Strategy Intensive
For leaders navigating a decision with material financial or reputational consequence.
This is a structured strategic intervention before commitment is made.